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3 Effective Ways to Drive Traffic to Your Medicare Authority Site

May 18, 2021

Once you have a Medicare Authority Site up and running, you need to focus on driving traffic to it.  Unfortunately, unless your website has visitors, it won’t generate you much business.  A great Medicare website with no traffic is like selling the world’s best lemonade in your backyard where no one can find you.

That’s why when you own a website, you must have strategies in place for driving traffic to it, thereby increasing the number of prospects who learn about your business. Plus, those who visit can often be enticed into coming back again, signing up to receive correspondence, or perhaps following you on social media where you can then continue to keep in touch.  This is extremely important, since converting a web visitor into a new Medicare client often requires multiple points of contact and nurturing.

So, how exactly do you drive more traffic to your Medicare website? These three methods are tried and true as effective, relatively easy, and inexpensive when compared to other forms of advertising and marketing.  Plus, we can do them all for you (click here for packages and pricing).

Strategy One: Write Informative Blog Articles. 

When writing articles for your website, you want to consider the types of questions your target demographic is asking.  For example, as a Medicare insurance professional, you’ll want to write articles such as, “When Should I Sign Up for Medicare?” or “What If I am Still Covered by an Employer Plan When I Turn 60065?”

When you write about these topics, you increase the odds that your website will show up in search engine results, but perhaps more importantly, you are providing quality and useful information that Medicare beneficiaries need.   These articles can help you to attract traffic – the right traffic – straight to your website.

Strategy Two: Post Content on Social Media That Links Back to Your Site

Since you’ve invested time and energy into creating informative blog articles for Medicare beneficiaries, you might as well wring every bit of usefulness out of them. Posting links to these articles on your social media profiles will direct your friends and followers to your website, where they can learn more about who you are and what you do.  Plus, they can easily share these articles via social media, which means you can reach a new audience at no additional cost or effort.

But you don’t have to stop there. Aside from articles, you can use social media to drive traffic to your website by posting details about events, offers, or other valuable information.  Contact forms on your Medicare site can then help you add those specific visitors into your pipeline.

Strategy Three:  Email Newsletters

Finally, you can drive traffic to your website by reaching out to your current clients and contact sphere via email newsletters, which share your new content with them. As you publish articles or other information that is relevant to your audience, email them a link and a brief explanation of why this might be important to them or someone they know. Keeping your customers engaged and reminding them that you’re concerned with their needs is one of the best ways to encourage repeat business and referrals.

These methods probably don’t sound overly mysterious or difficult, and they usually aren’t. However, they do require a well-crafted plan, a content schedule, and a great deal of commitment.  Website traffic isn’t something you can manufacture overnight, but these three methods can launch your online marketing efforts.

Our strategies can put these methods on autopilot for you, assuring that you’ll never have to worry about doing them yourself.

Contact us anytime to request a demo!

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The marketing advice offered in this article has not been reviewed or approved by the Centers for Medicare & Medicaid Services (CMS). Readers are advised to consult with appropriate legal and compliance professionals to ensure alignment with regulatory guidelines. The content is intended for informational purposes only and should not be considered as official CMS guidance.

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