Medicare Marketing 24/7
Medicare Marketing Strategies

Building Trust: The Importance of Google, Yelp, and other Online Reviews

November 9, 2023

In the world of Medicare insurance sales, reputation is everything. Picture this: A woman, let’s call her Sofia, decides she needs a better Medicare plan. Her son urges her to go online and check out some options. A Google search reveals a myriad of options, but what ultimately influences Sofia’s decision? Reviews.

Now, if you’ve ever hunted for a new restaurant to try or scoped out a potential day trip destination, you know just how influential online reviews can be. They serve as our compass in a world overflowing with options. And just as they guide us towards that mouth-watering Mexican restaurant, they are increasingly steering the decisions of those in the market for Medicare insurance.

Building Trust: The Importance of Google, Yelp, and other Online Reviews

Why are Online Reviews Critical for Medicare Insurance Sales?

Let’s dive into how reviews can help your business.

Trust and Credibility

Imagine you’re planning a trip to an exotic destination. Now, you wouldn’t rely solely on the words of a local tourist agency, would you? You’d likely consult fellow travelers’ experiences, ensuring your investment is worth the journey. Similarly, when individuals are about to make a significant decision about their healthcare coverage, they turn to their peers for advice.

With increasing reliance on the Internet for information, consumers trust online reviews as much as personal recommendations. In a field as crucial as healthcare, this trust is magnified. A Medicare plan with rave reviews is like that five-star restaurant everyone’s talking about – it naturally attracts more customers.

SEO Boost

Let’s not forget the technical side of things. Search engines love regularly updated content, and what’s more dynamic than real-time reviews? Positive reviews on platforms like Google can boost your Medicare insurance business’s local search ranking. This is a two-birds-one-stone situation: You not only build trust among potential clients but also make yourself more visible in their searches.

Feedback and Improvement

Every review, positive or negative, is an opportunity. Sure, a glowing review can attract clients, but a critical one? That’s a chance for growth. By monitoring feedback on platforms like Yelp, you can gain insights into areas of improvement. This isn’t just about damage control; it’s about refining your offerings to meet and exceed client expectations.

Social Proof

Humans, by nature, are social creatures. We gravitate towards what’s popular and validated by our peers. A Medicare plan with multiple positive reviews is evidence that others have benefited from it. This social proof acts as a magnet for potential clients. They think, “If it worked for all these people, it might work for me too.”

Engagement and Relationship Building

Responding to reviews, whether they are on Google, Yelp, or other platforms, allows insurance providers to build relationships with their clients. A thank you for a positive review or a constructive response to a critical one shows clients that you care and value their feedback.

Alright, by now, you must be thinking, “I get it. Reviews are essential. But how do I make the most of them?” Here’s a little call to action for all the Medicare insurance sellers out there: Engage with your reviewers, encourage your satisfied clients to leave reviews, and evolve based on the feedback you receive. In this digital age, the voice of the customer is louder and more influential than ever. Make sure you’re not just listening but acting upon it. So, invest in your online reputation, cherish every review, and watch as they transform your marketing strategy and boost your sales.

Expanded Digital Footprint

In today’s digital age, having an online presence isn’t just an option—it’s a necessity. And it isn’t just about having a website or a social media page; it’s about being everywhere your potential clients might look. When your Medicare insurance business is reviewed across multiple platforms, you naturally expand your digital footprint. This makes you more discoverable and easily accessible to those seeking Medicare plans.

Increased Referral Traffic

Every review, especially on high-traffic sites like Google and Yelp, becomes a potential source of referral traffic to your website or online portal. And remember, this isn’t just any traffic; it’s highly targeted. People reading reviews about Medicare insurance are likely already interested in purchasing a plan. Guide them with positive feedback, and they’re more likely to click through and explore your offerings.

Building a Community

Online reviews do more than just showcase feedback; they cultivate a sense of community. When customers see ongoing interactions, questions being addressed, and experiences shared, they feel a part of something larger. This sense of belonging can be invaluable in building long-term relationships and ensuring customer loyalty.

Showcasing Your Unique Selling Proposition (USP)

While it might sound counterintuitive, reviews can often highlight what sets you apart from the competition. Whether it’s exceptional customer service, comprehensive plan options, or prompt claims processing, your satisfied customers will emphasize these features. Over time, this repeated positive feedback can shape your brand image and solidify your USP.

Mitigating Misunderstandings

Not every review will be sunshine and roses, and that’s okay! Negative feedback offers a golden opportunity to address misconceptions or misunderstandings directly. By offering clarifications or rectifying genuine mistakes, you demonstrate a commitment to integrity and customer satisfaction.

Go Where Your Clients Will Go For Reviews

Where Your Clients Go For Reviews

For those in the Medicare insurance domain, understanding where potential clients are gleaning these reviews is key. Now that you have an understanding of the importance of reviews, here’s a deep dive into the platforms Medicare insurance customers frequent for feedback.

Google My Business

Arguably the titan of the online realm, Google offers users the ability to quickly search for and read reviews of virtually any business, including Medicare insurance providers. Google My Business listings provide immediate visibility to reviews, star ratings, and even Q&A sections where potential clients can seek clarifications.


Initially popularized for restaurant reviews, Yelp has now expanded its horizons. It serves as a comprehensive platform for reviews on businesses from multiple sectors. Medicare insurance agencies and agents with an active Yelp presence can benefit from the vast user base that frequents the platform.

Better Business Bureau (BBB)

A stalwart in business accreditation, the BBB not only provides ratings based on their assessments but also showcases customer reviews and complaints. Given its long-standing reputation, many older consumers who might be more familiar with the BBB often turn to this platform for insights on Medicare insurance providers.

Healthcare-specific Platforms

    • Healthgrades: Originally a platform for doctor and hospital reviews, Healthgrades also encompasses reviews related to insurance, making it a destination for those seeking feedback on Medicare insurance providers.
    • RateMDs: While its primary focus is on medical professionals, RateMDs also offers reviews on health insurance companies, providing another avenue for potential clients to gather opinions.

Insurance Review Sites

    • This comprehensive insurance review platform allows consumers to delve deep into feedback about various insurance types, Medicare included.
    • Insurance Forums: Online communities and forums can be goldmines for candid feedback. Sites like have sections dedicated to Medicare insurance, where customers often share their experiences and seek recommendations.

Social Media Platforms

While not traditional review platforms, sites like Facebook or LinkedIn can indirectly serve as feedback hubs. Agencies or agents with business pages on these platforms may find clients leaving reviews or testimonials. Moreover, community groups or discussion threads can become spaces where people share their Medicare insurance experiences.

Agency or Provider Websites

Many Medicare insurance providers host a testimonial or review section on their official websites. While these might predominantly showcase positive feedback, they can offer insights into the experiences of long-standing or particularly satisfied customers.

Word of Mouth – Digitized

Platforms like Nextdoor or local community forums might not be the first place you associate with Medicare insurance reviews, but they’re becoming increasingly popular. They serve as digital extensions of traditional word-of-mouth recommendations, with neighbors and community members sharing their experiences and seeking advice.

Consider these strategies to boost reviews for your local business

Cultivating Client Feedback: Strategies to Boost Reviews for Your Local Business

In an era where online reviews are so important, fostering an environment where clients readily share their experiences is paramount. You’ve read about the importance of reviews and where your clients will likely search for reviews about your Medicare insurance sales business. Now, let’s explore effective strategies to encourage your clients to leave reviews for your potential clients to find.

The Personal Touch

Personalized interactions leave lasting impressions. If you’ve recently closed a deal or assisted a client, send them a personalized email or even a handwritten thank you note expressing gratitude for their trust. Within this communication, politely request them to share their experience through a review. Directing them to platforms most relevant to your business, like Google or industry-specific sites, can be particularly effective.

Simplify the Review Process

The easier you make it for clients to leave a review, the more likely they are to do so. Embed direct links to your review profiles in emails, or consider using QR codes on printed materials. Additionally, offering a step-by-step guide on how to leave a review can be beneficial, especially considering the older demographic typically associated with Medicare.

Leverage Reviews

Highlight the reviews you’ve already received. Showcase them on your website, in promotional materials, or even within your office. When clients see that others are sharing their experiences, they may feel more inclined to contribute their own feedback.

Engage and Respond

As stated previously, be sure to engage with all the reviews you receive, whether positive or negative. Thank your clients for their positive feedback. Address the concerns of unsatisfied customers promptly and professionally. This engagement demonstrates that you value client feedback, which can encourage more clients to share their experiences.

Incentivize (Ethically)

Consider offering incentives for clients who leave reviews. This could be in the form of discounts, small giveaways, or entry into a raffle. However, it’s crucial to ensure that you’re not buying positive reviews. Make it clear that you’re looking for honest feedback, regardless of its nature.

Feedback Stations

If you have a physical office where clients often visit, consider setting up a feedback station—a dedicated space with a tablet or computer where clients can leave reviews on the spot.

Continuous Reminders

While you don’t want to badger clients, gentle and periodic reminders can prove effective. A follow-up email or a subtle reminder during a follow-up call can nudge a client who might’ve forgotten or been hesitant initially to pen down their thoughts.

Share Stories

Narratives resonate with people. Share stories about how client feedback has helped improve your services. When clients realize their feedback genuinely matters and leads to actionable changes, they might be more inclined to share their experiences.

Request at Peak Satisfaction

Timing is everything. Request reviews at moments of peak client satisfaction—perhaps right after a successful claim process or after you’ve provided exemplary service in helping a client choose the right plan.

Online Customer Reviews for your Product or Service are Critical

Online Customer Reviews for your Product or Service are critical

For those in the Medicare insurance field, the digital landscape has changed the game. Now, consumers don’t just listen to what businesses say about themselves; they listen to what others say about those businesses. And while word of mouth has always been a potent marketing tool, online reviews amplify its power exponentially.

Therefore, understanding and monitoring reviews on various platforms is crucial. Not only do they offer opportunities to attract potential clients through positive feedback, but they also provide avenues for constructive engagement with clients, addressing concerns, and continually refining offerings.

Furthermore, these platforms serve as lighthouses for customers, guiding them through the often complex landscape of Medicare insurance, illuminating the best choices through the shared experiences of others. In this interconnected digital age, every review, every star, and every comment can significantly influence the journey of decision-making.

Ready to elevate your Medicare insurance sales strategy? Be sure to embrace the power of online reviews today and watch as your business scales new heights, and check back here often for more Medicare marketing strategies.

Explore Additional Agent Resources
Launch your health insurance business with Medicare Marketing 24/7
See why hundreds of insurance agents trust our marketing platform to help them grow faster.
Medicare Marketing 24/7 branded image
Share this article

The marketing advice offered in this article has not been reviewed or approved by the Centers for Medicare & Medicaid Services (CMS). Readers are advised to consult with appropriate legal and compliance professionals to ensure alignment with regulatory guidelines. The content is intended for informational purposes only and should not be considered as official CMS guidance.

Ready to get started?
Let’s Make Great
Things Happen
Start building your online presence and authority today!
“Our team has over a decade of experience working to help insurance agents grow their business online.  We understand your needs and are committed to keeping you on the forefront of technology.  The digital world continues to expand and we enable you to expand with it.”
Greg Preite
Greg Preite
Founder, The Digital Advisor
Medicare Marketing 24/7
Medicare Marketing 24/7 branded image
Medicare Marketing 24/7 branded image
Have Questions?
Schedule a Demo with our Success Team